If you are selling products online, whether it’s dog toys or home health care products, there are many things that you can do to help increase your close percentage. Some of these don’t include spending money on driving new traffic to your site, but rather a few tricks to close on the customers that are already visiting your website.
Optimizing your site for better conversions is something that can take a lot of time. If you’re already selling products using Shopify, WordPress, Square Space, or Magento, these CMS solutions have added features to help you optimize your conversion rate, which may prove helpful when applying these tips.
Here are 11 hot tips to selling more products online
- Every product on your website should be its own page.
- Write a unique description for each product. Make sure to describe the product in detail to help your customer understand what they are purchasing.
- Products must be accompanied by images, and video. Add photos or video of multiple angles, viewpoints, etc of products you are selling.
- Create an easy to use shopping experience. The fewer clicks people have to get a product added to their shopping cart, the less “abandoned carts” you will have.
- Get product reviews from your customers. Reviews are great for search engine optimization, and can also help your future customers feel confident in the product they are buying.
- Incentivize your customers to leave reviews on your website. Offer a discount on their next purchase for each review. If you are using Shopify, they have this already setup in the shopping cart system. Woocommerce, Magento, and others also have built in rewards programs that can be helpful for this scenario.
- Use and study your Google Analytics. There are plenty of e-commerce dashboard templates that help you dive further into good detail such as what referral sites have the best conversion rate. Don’t just look at visitors per day, week, month, Google Analytics has a lot of powerful tools that can help you analyze and optimize your site. You can also learn more about Google Analytics at the Google Analytics Academy.
- Keep an item listed on your site even if it is out of stock. If you have good purchasing insight, sell out of stock items as “back ordered”. If you have the opportunity to make a sale while a customer is on your site, then do so. The chances of the customer making the purchase after they have left your site is less than 10%.
- Ensure that your site loads quickly. The average load time for an e-commerce site is around 5 seconds. If any page takes more than 9 seconds to load, you should probably look at further optimization, which can be done in Google Analytics. The #1 offender of slow page load times is images that are too large. Photos and graphics should be kept under 200kb. Any page should be less than 1Mb in order to help achieve a fast load time.
- Use your site search reporting to see what people are looking for on your website. This can lead to valuable insights, including seeing if you should cary a product that you may not currently have.
- It helps provide an address and other contact information to you website as an assurance to your customer that you are a legitimate website. If you can add an address, PO box, phone number, and email, all of those serve as a confidence builder to your customer.